November 2022
Best in Agribusiness Award
Carried out by Globo Rural, the survey evaluates and rewards companies from different segments, based on their financial results in the previous year, such as net revenue, debt, liquidity, and margin – which represent 70% of the score -, and socio-environmental responsibility indicators, which have a weight of 30% in the final grade. The methodology is developed by Serasa Experian. Camil was once again awarded first place in the Food and Beverage segment.
October 2022
Datafolha Top of Mind Award
The survey rewards the brands most remembered by Brazilians in various categories of products and services and has been carried out since 1991. Adults were interviewed in more than 170 Brazilian cities and 50 categories. In 2022, Camil once again received the award as the most remembered brand in Feijão and União as the most remembered in sugar and among all brands in the Southeast.
August 2022
Camil acquires Mabel and the Toddy Brand for cookies
On August 24, Camil announced another one of its investments. The acquisition reinforces Camil’s geographic expansion strategy for growth in regions that are complementary to its current operations, as well as includes high value-added products in the portfolio, with synergies linked to Camil’s cross-selling business model and scale gains, as well as by the complementarity with the pasta businesses recently acquired by the Company
Mabel has been operating in the biscuits segment since 1953 and currently owns, in addition to the “Mabel” brand, the “Doce Vida”, “Mirabel”, “Elbi’s” and “Pavesino” brands. The asset has the industrial plants of Aparecida de Goiânia (GO) and Itaporanga D’Ajuda (SE). There was also the licensing by Pepsico to Camil of the brand “Toddy” for cookies for a period of 10 years, and the acquisition of the assets that make up the production line of the brand “Toddy” for cookies. For more information about the investment, access the material fact.
New Campaign “Sabor que transforma”
We present our new positioning, which aims to expand the area of operation and be present in new categories, such as Coffee União, recently launched. For this reason, we launched the campaign that bears the signature “Taste that transforms”.
The communication intends to reinforce the sensation provided by food from the taste and show that União transforms any opportunity into a special moment. The concept highlights the expansion of the product line, which currently includes different types of sugars, sweeteners, cake and coffee mixes.
July 2022
Camil publishes its Sustainability Report
It is with great joy that we report to our investors, customers and the market in general the ESG report 2021 of Camil Alimentos. Overcoming, commitment and union are in Camil’s veins. Therefore, in this report we have compiled the main data and information about our business, so that the market can get to know Camil through its main ingredients: trust, entrepreneurship, enthusiasm, proximity and responsibility. This is a tool to promote transparency, with which we demonstrate the Company’s advances and affirm our commitment to the sustainability of our operations.Camil’s ESG practices follow the principle of caring for the people involved, guaranteeing the quality of our products and the concern with mitigating the environmental impacts we generate. Throughout this document, which was based on the Global Reporting Initiative (GRI), we share our achievements, challenges and main actions in the markets in which we operate. To learn more about Camil’s ESG look, visit the ESG section of our website here. Good reading!
New Campaign “Arroz e Feijão Camil é a Base do Brasil”
On 07/24, the company launched the new campaign “Rice and Beans Camil is the Base of Brazil”, through a film that celebrates the most popular food duo in our country.
With a lot of flavor, we praise the importance of rice and beans in the daily life of the country, being the food that moves us, that brings the family together around the table and that forms the basis of every Brazilian.
The 30-second film will be broadcast on the main broadcasters in the country, as well as being present with communication on radios, billboards, bus shelters, digital TVs in residential and commercial condominiums around the country.
Institutional Investor 2022
For the fourth time, our IR team received recognition from Institutional Investor, one of the main awards in the financial market, in the ‘Food & Beverages – Small Caps’ segment of the categories below:
- “Best Investor Relations Program” – 3º Place (overall); and buy side
- “Best ESG” – 3° Place (buy side)
- “Best Analyst’s Day” – 3° Place (buy side)
- “Better crisis management – Covid-19” 3°Place (buy side)
Top of Mind Rio Grande do Sul Tomorrow
A pioneering project in Brazil that has been going on for 31 years. Recognition project that brings together the brands most remembered in Rio Grande do Sul, which takes place in the first semester of 2022.
June 2022
Award “Our People” Supplier 2022
Promoted by the Minas Gerais Association of Supermarkets (AMIS), the “Gente Nossa” Trophy awards suppliers in Minas Gerais. The Company won in 2 categories: the Santa Amália brand won as Leadership, in the Noodles/Pasta Category – Interior of MG, and the Camil brand won as Expression, in the Rice Category – Minas Gerais.
March 2022
New Campaign “O Peixe Da Hora”
We present our new campaign and concept of Coconut Tree “The fish of the hour”, which aims to bring us closer to the routines of the public. The communication consists of three films, each focused on a different moment of the day, and seeking to reinforce the “convenience, practicality and healthiness” of the product.
In this new stage, we will also go through a branding evolution process: the brand will appear in a larger size on the packaging. In addition, we adopted a new typography and icon – a clock in a tin.
January 2022
Launch of Coffee União
Camil Alimentos launches Coffee União and consolidates its entry into the coffee segment. We will work with four coffee brands in the Brazilian market: União, Seleto, Bom Dia and Sul de Minas. With them, the company seeks to meet the different consumer profiles.
“The return of Coffee União, a brand that has been a market leader in the past, and Camil’s entry into the coffee category was one of the great goals. The company already has a wide portfolio of brands and products in Latin America and aims to be increasingly present at the table of Brazilians at different times of the day, from breakfast to dinner, in the main course to dessert, marking its presence from day to day. people’s day”, says Luciano Quartiero, CEO of Camil Alimentos. “Acquisitions that have synergy with our operations are part of our business strategy, which is also guided by diversification, product innovation and expansion into new markets,” adds Quartiero.
Camil joins the AgTech Garage community.
In January, Camil joined the AgTech Garage network. the partnership with the institution, the main hub specialized in agribusiness in Latin America, is to support and strengthen our raw material supply chain. “We want to make our sustainability practices increasingly visible to our consumers and open innovation is one of the paths we have chosen to take to achieve this goal”, says André Ziglia, our Director of Supplies and Foreign Trade, the company arrives at the hub with special interest in solutions related to traceability capable of generating value for both its producer partners and final consumers.
As a hub partner, Camil will be on the frontier of innovation and ready to connect and collaborate with the hub community, made up of more than 60 large companies, universities, entrepreneurs and 900 startups, active in several areas, such as traceability and quality of products, food and beverage processing, precision agriculture, etc.
Upon entering the hub, the company plans to make calls to help find solutions to its challenges and will participate in initiatives to integrate and strengthen the culture of open innovation promoted by AgTech Garage. Along with entrepreneurship integrating its values, the company has always encouraged employee engagement in improving internal processes.
Updated at 02/22/2023 at 04:47 pm