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History

With over 60 years of history, Camil is a multinational of Brazilian origin among the largest consumer goods companies in the food sector in Latin America, holding leading positions in the categories and countries in which it operates.

Camil Alimentos began its trajectory in the national market as a cooperative of rice producers in 1963, in Rio Grande do Sul, a time when rice cultivation migrated from the center-west to the south of Brazil, due to its higher productivity in this region. We were pioneers in the distribution and marketing of 5kg packaged rice – a revolution in the sector’s market. In the same decade, we expanded our operations by opening our first storage, distribution and customer service center in São Paulo – SP.

From the 90s onwards, Camil sought to consolidate itself through its commercial expansion with the entry into new markets, especially marking the entry into the beans category, transfer of its headquarters from Rio Grande do Sul to São Paulo and the admission of a North American private equity in the Company’s capital (TCW).

From the 2000s onwards, the Company’s strategy became one of expansion through acquisitions, in addition to its organic growth, in addition to the focus on international transactions and diversification of the category portfolio in Brazil.

Continuing its growth and expansion, Camil went public on the B3 in September 2017 on the Novo Mercado, the highest level of corporate governance on the B3 under the ticker CAML3. In addition to the funds raised in the IPO, the Company also managed its debt with the issuance of Agribusiness Receivables Certificates (CRAs) at rates below the CDI between 2016 and 2019, which allowed Camil to reduce its debt costs and improve its liquidity and amortization profile.

The acquisition strategy in new geographies began with international diversification, focusing on the rice segment: in 2007, through the acquisition of Saman in Uruguay, the market leader and largest exporter of Uruguayan rice, followed by the acquisition of Tucapel in Chile in 2009, currently the leading brand in sales and share of mind. In 2011, the Company acquired Costeño in Peru and in 2014, the Paisana brand, respectively the first and second largest brands of packaged rice in the country, consolidating its leadership in this category. In 2021, Camil announced its entry into Ecuador, with leadership in the aged rice sales category in the country with the Rico Arroz brand by the company Dajahu. In 2022, Camil completed the acquisition of Silcom, a company focused on healthy products in the Uruguayan domestic market, continuing its international category diversification. As a result, the Company holds leadership positions and coverage in all the countries in which it operates.

The acquisition strategy continued in parallel, and in 2011, with the start of the portfolio diversification strategy in Brazil, with the entry into the canned fish market (sardines and tuna), through the purchase of the companies that own the Coqueiro and Pescador brands, and entry into the sugar market, in 2012, in which the diversification was carried out through the purchase of the company that owns the União and Da Barra brands. Within the scope of the categories of activity, in 2018, the Company acquired SLC Alimentos, owner of the Namorado brand and the fifth largest grain company at the time in Brazil. In 2021, Camil announced its entry into the pasta market in Brazil through the acquisition of Santa Amália, with leadership in the category in the Minas Gerais region. In the same year, Camil invested in Café Bom Dia, inaugurating its entry into the roasted and ground coffee market in Brazil, with the Café Bom Dia and Seleto brands and by launching coffee with the highly renowned União sugar brand. In 2022, the Company acquired Mabel and the operating license for the Toddy brand in the cookies segment, inaugurating Camil’s entry into the segment and expanding its operations in the wheat chain, in line with the Company’s strategy of expanding its operations in high value-added segments.

In 2011, with its entry into canned fish, the Company facilitated the entry of the private equity investment fund Gávea Investimentos. In 2016, a private equity fund managed by Warburg Pincus acquired the equity interest held by Gávea Investimentos in the Company, occupying seats on the Board of Directors and reinforcing Camil’s commitment to high standards of corporate governance.

Currently, the diversified portfolio of traditional, consolidated brands that are recognized by consumers allows Camil to occupy leadership positions in the markets in which it operates. The Company leads rankings and has significant shares in the rice markets of Brazil, Uruguay, Chile, Peru and Ecuador, in addition to significant shares in the grain, sugar, canned fish and pasta markets, and is moving towards the same positioning in roasted and ground coffee and cookies in Brazil. Camil remains focused on growth based on the combination of growth and market consolidation, with expansion into new categories and geographies.

Purpose and Values

Purpose

We believe that each person can make a difference in someone’s life and we exist to nurture relationships that bring more flavor to the everyday life.

Values

We want everyone who has a relationship with Camil to understand our values and purpose. Therefore, we believe that it is fundamental that:

  • Trust: We honor our commitments with seriousness and discipline. We value transparency in our relationships and for that, we gain respect and trust.
  • Entrepreneurship: We believe in the sum of those who dream with the effort and courage of those who realize their dreams. This is the driving force for entrepreneurship and growth with profitability.
  • Enthusiasm: We express joy, vitality and energy in our everyday life. Thus, we inspire people.
  • Proximity: We build strong partnerships as a way of establishing deep and perennial relationships with all those who live with us: our consumers, customers, employees and suppliers.
  • Responsibility: We prioritize ethics and high quality in EVERYTHING we do. This way, we seek to ensure the sustainability of our business and of the environment, beyond results.
About Camil

With over 60 years of history, Camil is a Brazilian multinational company among the largest consumer goods companies in the food sector in Latin America, holding leadership positions in the categories and countries in which it operates.

With a diversified portfolio of traditional, consolidated brands that are recognized by consumers, the Company leads rankings and has significant shares in the rice markets of Brazil, Uruguay, Chile, Peru and Ecuador, in addition to significant shares in the grain, sugar, canned fish, pasta and biscuit markets, and is moving towards the same position in roasted and ground coffee in Brazil.

Camil has 33 processing units and 28 distribution centers in South America, with over 7,788 thousand employees (February/24).

Camil has a consistent history of growth and expansion of market share in the food sector in Brazil and South America, both with organic growth and through strategic acquisitions, with diversification of our geographic presence and product categories.

Camil operates in relevant markets in the food sector in South America, where it believes there is a positive outlook, supported by the resumption of economic growth, population growth and strengthening of favorable trends in consumer habits.

Target Markets

The Brazilian food sector has grown significantly over the last decade, mainly due to favorable macroeconomic fundamentals and some cultural changes. Camil believes that this growth will continue in the coming years due to the expectation that these positive fundamentals will be maintained.

Grains

Rice and beans are the staple foods of more than half of the world’s population. The Brazilian market for the processing and sale of rice and beans is fragmented, with the two main companies in the sector accounting for approximately 15% and 9% of rice and bean consumption in Brazil, respectively. Camil is the leader in sales of the rice category in the country, and second in the bean category. The segment is made up of many medium-sized regional processors and few processors with national brands and scale, capable of competing in the entire Brazilian market. Rice and beans are staple foods in the diet of a large part of the Brazilian population and other South American countries, especially among the middle and low-income classes. Thus, this characteristic allows there to be no significant variations in consumption and price fluctuations to be passed on to the end consumer. Retail sales of rice and beans are characterized by stratification into several niches, according to different types and variations of the product to meet different consumer demands.

Sugar

The Brazilian retail refined sugar market is concentrated. Of the 5 main sugar companies in the retail sector, 4 belong to sugarcane processing groups and are vertically integrated, with greater exposure to the volatility of commodity prices. In sugar, it is observed that, in the retail sector, Camil, through the “União” brand and other occupied brands, maintains the leadership, with a history of being a highly renowned brand that commands a price premium in the market and that consumers continue to prefer due to high recognition, maintaining leadership and market share of around 29% in the refined sugar market in recent years.

Fish

The Brazilian canned fish market (sardines and tuna) is highly concentrated, with the two main companies in the sector together accounting for approximately 80% of the sales volume of canned sardines and tuna in Brazil. Brazilian companies have significant competitive advantages, as they were pioneers in the segment, and have competitive pricing strategies, investing in knowledge and building brand awareness, seeking relevance among their target audiences and the preference of Brazilian consumers, who seek practical and healthy products, as well as substitute proteins for meat, chicken and other derivatives.

Pastas

The Brazilian pasta market is concentrated, with approximately 60% of total Brazilian production in 5 main companies. A large part of this industry is vertically integrated with mills, with high exposure to the prices of commodities used in production, mainly wheat, with derivative products in their portfolio. Companies in the sector have broad portfolios of wheat-derived products – the production process of the category allows the offering of a wide variety of products with small changes in the production process and low investments.

Coffee

The Brazilian coffee market is highly competitive and has solid brands. Brazil is the second largest consumer market for roasted and ground coffee and the largest producer in the world. Coffee is the second most consumed beverage in Brazil, behind only water, and 55% of its sales are made by three companies in the market. Coffee is therefore also present in the diet of a large part of the Brazilian population, allowing for no significant variations in consumption and for price fluctuations to be passed on to the end consumer. Retail sales are characterized by stratification into several niches, according to different types and variations of the product, such as premium coffees or traditional and extra strong roasted and ground coffees, as well as by the addition of other high added value products, such as capsules. In this context, it is observed that the consumer’s preference for strong and well-known brands is a relevant factor in the purchase decision.

Biscuits

Brazil holds the 4th largest position in the world in terms of biscuit sales, according to data from ABIMAPI. The category is recognized for its different types of products and for having greater added value, gaining popularity among consumers who seek practicality, convenience, and healthiness in the category’s fitness product niche. The category has strong competition, with solid companies and brands, with 5 companies holding approximately 50% of the biscuit market in Brazil, with portfolios of several biscuit variations, including sizes, flavors, and ingredients.


Updated at 09/10/2024 at 03:18 pm