Camil has a diversified portfolio of traditional brands, consolidated and recognized by consumers, which allows us to occupy a leadership position in all our markets. We have relevant shares in the rice markets of Brazil, Uruguay, Chile, Peru and Ecuador, in addition to expressive shares in the sugar, fish and pasta markets, and we are moving towards the same positioning in roasted and ground coffee in Brazil.
- Site: http://www.camil.com.br.
Camil is synonymous of superior quality grains and has the most complete portfolio in the category, which includes everyday rice and beans as well as gourmet, ready-to-eat products with special grains, as well as whole-grain rice crackers and textured soy proteins. With a complete portfolio of products and leadership in the metropolitan region of São Paulo with more than 40% market share. Camil has recognition and leadership in awards by customers and consumers and sales price award in relation to the Brazilian rice market.
Sweetening the lives of Brazilians for over a century, União is a highly renowned brand, a reference in sweets and desserts with a 15% price premium compared to the refined sugar market in Brazil. It has the most complete sweetening portfolio on the market, is a category leader with a 40% market share and has recently brought all its expertise to a new category: coffee, a category in which the União brand has been a market leader for between 20 and 30 years. years ago. In this way, the brand whose positioning is to bring the flavor that transforms, expanding its presence, bringing more and more solutions to consumers who do not give up the high quality and tradition that only União can offer.
A reference in the fish segment since 1937, Coqueiro has been part of the Camil Alimentos brand portfolio since 2011. During this period, it underwent an important rejuvenation with an update of its logo, new packaging and reformulation of its communication. With an innovative positioning for the category, Coqueiro continues to stand out among consumers by highlighting the benefits and well-being of a diet rich in nutrients present in the brand’s products.
Leader in the pasta segment in Minas Gerais, Santa Amália joined the Camil Alimentos brand portfolio in 2021, introducing the Company to the pasta category in Brazil. Santa Amália stands out in the category, with premium, mainstream, value pricing brands, in addition to a significant 40% market share in Minas Gerais. Added to the group’s brands, Speciale and Don Sapore, Santa Amália represents a great potential for growth and an opportunity to bring Camil products to the table of more Brazilians.
In addition to its priority and leading brands, the company also operates with a complete and strategic portfolio of value pricing brands, with a strong local presence and designed to meet price demands.
Most of these brands are the result of acquisitions and incorporations of other companies by Camil Alimentos and were added to the portfolio due to their relevance and strong presence in specific regions of the country, in addition to some self-service channels. In this way, Camil’s portfolio becomes more complete, more efficient and much more competitive, guaranteeing scale to the operation and ensuring service to all audiences.
Updated at 01/26/2023 at 07:46 pm