Our Brands

• Site: http://www.ciauniao.com.br

For over a century, União has been a well-known brand, a reference in sweets and desserts with a 15% price premium compared to the refined sugar market in Brazil. It has the most complete portfolio of products on the market, is a leader in the category with a 29% market share and recently brought all its expertise to a new category: coffee, a category in which União was the market leader 20 to 30 years ago. In this way, the brand that is positioned brings the flavor that transforms, expanding its presence by bringing more and more solutions to consumers who do not give up the high quality and tradition that only União can offer.

• Site: http://www.coqueiro.com.br

A reference in the fish segment since 1937, Coqueiro has been part of Camil Alimentos’ brand portfolio since 2011. During this period, it underwent a significant rejuvenation with an updated logo, new packaging and reformulation of its communication. With an innovative positioning for the category, Coqueiro continues to stand out among consumers by highlighting the benefits and well-being of a diet rich in the nutrients present in the brand’s products.

• Site: https://santaamalia.com.br/

A leader in the pasta segment in Minas Gerais, Santa Amália became part of Camil Alimentos’ brand portfolio in 2021, introducing the Company to the pasta category in Brazil. Santa Amália stands out in the category, with premium, mainstream, and occupation products and brands, in addition to a significant 31% market share in Minas Gerais. Together with the group’s brands, Speciale and Don Sapore, Santa Amália represents great growth potential and an opportunity to bring Camil products to the tables of more Brazilians.

• Site: https://www.mabel.com.br/

Joining Camil’s portfolio in 2022, Mabel is one of the most traditional and renowned cookie brands in Brazil, with the leading sales of donuts in the country and strong brand recognition. The acquisition also included the license to use the Toddy brand for cookies, representing the 2nd best-selling brand of cookies in Brazil. In addition to the main brands, the acquisition also operates with a portfolio of brands designed to meet the price demands of different consumer niches (Doce Vida, Mirabel, Elbi’s and Pavesino).

In addition to its priority and leading brands, the company also operates with a complete and strategic portfolio of combat brands, with strong local presence and designed to meet price demands.

These brands, for the most part, are the result of acquisitions and incorporations of other companies by Camil Alimentos and were added to the portfolio due to their relevance and strong presence in specific regions of the country, in addition to some self-service channels. In this way, Camil’s portfolio becomes more complete, more efficient and much more competitive, ensuring scale for the operation and ensuring service to all audiences.