August 2018
União made Rio even Sweeter!
During four weekends, on the main beaches of “Cidade Maravilhosa”, União invited the public to write phrases with actions to make Rio (and the world) sweeter. Those who attended were delighted by famous Brownie do Luiz, which has as one of it´s main ingredients our sugar: União! The best phrases were printed on the banners of the traditional single-engine airplanes that fly over the beaches to spread it´s sweetness over the shore.
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July 2018
Launch of Arroz Camil Minuto Caseiro
In line with the main market trends of practicality and health, Camil launched a line of ready to eat rices with just one minute in the microwave for three different versions: White, wholegrain and 7 grains.
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Fispal Forum
In July 2018, Renato Accessor Costa, Industrial Director at Camil, participated as a facilitator at one of the Panels of Fispal Forum of Technology. The discussed theme was “Management of Operational Excellence: Which efficiency metrics are used in the most successful industries?” and addressed market trends. Mr. Costa contributed by commenting about the operational model at Camil, with it´s single process of factory management to reach new levels of operational performance.
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May 2018
União launches Cake Mix
Always looking into innovations and to offering a complete mix of solutions to it´s consumers, the União Brand launched a new category of products; cake mix, composed by three different lines: House Favorites in orange, vanilla, coconut, carrot and corn flour; Irresistible flavors, with chocolate, gingerbread and brownie mixes; and Wholegrain Delights, which brings banana, cinnamon apple, and is the only that counts with demerara sugar and whole wheat in the composition of the recipe.
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União presents new campaign: Together we make
Thought to strengthen the bond with consumers, União´s new campaign summons the public to transform the most various occasions into unforgettable moments. Specialist in sweets and deserts, the brand desires to offer their customers the tools so that they can, together with those who they love, make the world a sweeter place.
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Launch of the Campaign: Put Coqueiro on your table
Coqueiro innovates in their communications by bringing to their new campaign “Put Coqueiro on your Table” an invitation for customers to discover new ways of enjoying canned fish, besides highlighting nutritional benefits of these two ingredients. The brand´s expectation is to continue innovating and bringing a broader vision of the versatility and nutritional value of fish. This way, reinforcing the benefits of a balanced diet with quality products.
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Updated at 03/31/2021 at 05:21 pm